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3 Simple Steps to Dramatically Improved Writing
By Mary C.
Amateur writers compose for the sake of writing. Although this might generate plentiful amounts of insignificant content or give them personal enjoyment, it does nothing to boost business opportunities, improve the world, or move their audience to get action. So what is the purpose of great writing, and how can it alter your presentations? Professional writers constantly have one main objective in mind with everything they write: to remodel their audience. Great writers try to help their audience see through separate eyes, act differently, transform the way they interact with the world. Anyone can throw terminology together and create complete sentences (case in point: most of the blogosphere), but if you want to actually have impact through your writing, you must learn to write for transformation. It's the variation between being just informative and being compelling and believable. There are three easy procedures to transformational writing: 1) writing for a specific audience, 2) using the right venue, and 3) choosing and executing the right type of transformation (there are three). 1. Specific Audience If you want to get through to your audience, it's enormously essential that you comprehend them, get out of your own viewpoint, and write to their perspective. One of the first things I do with each piece I write is recognize my target audience, things such as age, gender, race/ethnicity, location, income level, buying habits, hobbies, talents, interests, etc. When I recognize who I'm talking to, I'm ready to custom tailor the message to resonate with them specifically. For example, words such as "revolutionary," "cutting-edge," "fresh," or "in vogue" will more likely resound with an 18-25 age group, whereas a 60-70 age group will probably have negative reactions to them, who prefer things that are "proven," "safe," and "sensible." 2. The Right Venue By venue I mean the medium used to convey your meaning, including such things as magazines, newspapers, journals, books, radio and TV ads, blogs, websites, etc. The venue you decide is, in large part, determined by your audience. For example, if I'm writing a lengthy editorial on fiscal policy intended for scholars and economists, the best venue is most likely a scholarly journal. Few people can stand to read long blocks of significant text on a computer screen, I probably won't have adequate space to make my case in most magazines, etc. On the other hand, if my content is concise, simple, and intended for a broad audience, perhaps a newspaper article makes sense. All of us are exposed to written communications that we scan or ignore, yet if that same message is offered in a venue more pleasant to us, we're much more liable to spend time reading it. Writing for transformation requires utilizing the best venue for our subject matter and audience. 3. The Right Transformation There are three kinds of transformations: know, feel, and do. A know transformation seeks to provide the readers new information, or old information arranged in a diverse way, to help them to learn and know things they didn't know before, in such a way that alters their life and point of view. A feel transformation clearly seeks to evoke strong emotion in the audience, while a do is intended to acquire an audience to get very specific, immediate, and tangible action. Amateurs look at this list and attempt to do all three; experts focus on one and nail it, because doing so influences the others. How do you want people's lives to transform because they read your message? What do you want to see happen in them? Do you primarily want them to know, feel, or do something? Pick one-yes, just one-and execute it well, and the others will take care of themselves.
If you would like your message to really have impact, you must learn to write for transformation. Know who you're writing to, use the correct venue to reach them, and decide the right transformation and execute it well. After all, transformational writing is the only writing worth reading. To Your Success,
Mary C.
Mary C. is an Entrepreneur who has been involved with one of the great Entrepreneur’s of our century, whose motto was: "Failure Is Not An Option". Visit Her websites: linked text [http:EasyMoneyMakingTips4You.Com/]linked text [http://GoStartAList.com/]linked text
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I appreciated the thought, "words such as "revolutionary," "cutting-edge," "fresh," or "in vogue" will more likely resound with an 18-25 age group, whereas a 60-70 age group will probably have negative reactions to them, who prefer things that are "proven," "safe," and "sensible." Thank you for this very educational intel.
Thank you for sharing this valuable information, Mary. I hope that this article becomes manditory reading, in High School English classes.
I fear that all of the texting, that our young elementry students are doing, is going to impact their ability to write.
Keep up the good work.
Best wishes.
Frederick
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This intel was contributed by mc456
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